To create a media outlet, you need to decide on the topic of the future publication. It should be relevant, interesting to a significant number of potential readers. Another important aspect is that, like any business, the publishing industry is expected to return on its investment. Topics that are in demand with advertisers will bring the greatest financial success.
It is necessary
- -Business plan;
- -Financial plan;
- -Marketing plan;
- -Editorial portfolio.
Instructions
Step 1
Decide which category your future edition belongs to. Information media exist mainly at the expense of the proceeds from the sale of circulation. Advertising newspapers and magazines imply ROI by attracting advertisers. Corporate publications are subsidized. Quite often, publishers choose a mixed advertising and information media, but stopping at this option, it should be borne in mind that the ratio of editorial and commercial materials in them is strictly dosed. Once determined, develop a title and register a newspaper or magazine.
Step 2
Make a business plan. It should find a display: a description of the media, approximate topics, the readership, its preferences in relation to the media. This is the so-called "basic" part of the business plan. There should also be a production part, which contains a description of the workflow, calculations - circulation, lane, frequency of release. The third part is financial. It needs to reflect fixed and variable costs, the estimated income from the sale of advertising and the sale of circulation. If borrowed funds are used, provide a loan repayment schedule. In this document, marketing information is also desirable, in particular - a promotion plan.
Step 3
Develop a rubricator. It depends entirely on the theme chosen for the publication. It usually starts with a news section. In some cases, for example, if your media outlet specializes in publishing literary works, this heading can be omitted. But this is more the exception than the rule. For a consumer magazine, try to name the rubrics creatively. Business newspapers, on the other hand, are harmed by too much creativity. Business style implies clarity of statements and all sorts of verbal "tweaks" will only spoil the general perception.
Step 4
Decide in what style your media will "broadcast". In other words, how will you reach your readership. Which communication style to choose depends entirely on who your publication is addressed to. If it is a youth group under 20, it is necessary to communicate with it “on an equal footing”. With fashionable girls 20-30 years old, a slightly different style of communication is suitable. With wealthy people - the third. It also depends on the style whether your media will allow informal expressions typical of a particular age group. Once you've decided on the basic rules, start building your editorial portfolio.
