A sales manager is a very common position. And, in spite of the fact that sometimes their earnings are not at all great, the well-being of the whole company is based on these people. Of course, any manager wants to make as much profit as possible. To do this, it is necessary to increase the level of sales, i.e. stimulate sales staff.
Instructions
Step 1
Train all sales managers. Even if you are confident in the competence of this or that employee. The methods and ways of active sales change regularly, so it is necessary to conduct training on a regular basis. Send employees to trainings, seminars. Better if they come with the practical part.
Step 2
Supervise sales managers. Install a wiretap on your phones. This way you can find out if the number of real calls matches the calls indicated in the reports. Check how they negotiate and how much time they spend looking for clients. Most of the salespeople's day should be cold calls and meetings. Employees should not be involved in extraneous business.
Step 3
Change the salary form for sales managers. Do it entirely on a percentage basis or with a very low salary. This will make them work more actively. This means that the level of sales will increase.
Step 4
Create your website. It must be original and informative. Promote it regularly in search engines. Advertise actively wherever you can do it for free. There are message boards, forums, social networks. Disseminate information in all directions.
Step 5
Send regular email to clients. The text should contain more than just advertising. Add interesting information, weather forecast or anecdotes there. Those. something that can interest almost anyone. This will remind you of yourself in an unobtrusive way.
Step 6
Arrange a small promotion - provide a product (service) for informational purposes. Those. for a while. This will allow customers to appreciate your service. Of course, such gifts should only be provided to potential customers, not regular ones.
Step 7
Retain loyal customers. Organize new services for them, give them small gifts, or give them an extra discount. Remember, word of mouth is the best advertisement.
Step 8
Run some promotions. They don't have to be large and expensive. It is better if they are held in a place where the target audience of interest to you gathers. Promotions must be original and memorable. Feel free to experiment. Standard stocks can be far less useful.
