In the development and popularization of a company, enterprise, firm, website or store, visual perception plays a major role. What does a client or partner remember? Logo.
Without a logo (trademark), an enterprise of any type remains impersonal. Branding agencies are engaged in design development and creation of a unique trademark for companies. Many of them provide this type of service not only subject to a personal request from the customer, but also online.
What is a logo
The logo is a Greek concept and literally means “word” and “imprint”. This sign is the face of the organization, distinguishes it in a huge number of similar ones, in a certain niche on the market. The main functions of the trademark:
· Focusing on the main characteristics and mission of the enterprise;
· Creating contact with the audience;
· Provision of information about services or goods;
· Creation of a certain symbolic perception for the consumer.
To create a logo, it is better to choose those branding agencies that provide services online. Without giving the client a hassle, without taking a lot of his time, but staying in close contact with him, they create three main types of logos:
· Text - classic one-color type trademarks that are used by many recognizable brands;
· Iconic - colored logos using decorative fonts and graphic designs;
· Combined - the most popular types of signs, more attractive and distinctive in the visual aspect.
What is the logo for and how does it work?
The main task of a trademark is to distinguish a company's services or products from others in the same industry. In addition, the officially registered logo serves as a kind of protection against counterfeiting and can act as evidence in litigation with unfair competitors. Product consumers and partners perceive the trademark as a guarantee of quality. And its replacement reduces the popularity of the brand, undermines customer confidence, reduces sales and the demand for services.
The main purpose of a logo is to draw attention to your organization. The trademark will remind you of you, wherever it is placed - on the product packaging, on the advertising poster, on the facade of your office, in a small booklet or price list. Well-defined priorities and well-placed emphasis will keep the consumer's attention.
It is very important to have the correct sign from the first days of the enterprise. Experts take into account all the nuances of the work of such a sign, the type of target audience, the characteristic features of potential partners and even the state of the market.
