Are you going to open a restaurant, cafe, canteen or other catering establishment? You will have to solve many issues with permits, choose the right place, determine the target audience and the format of the future institution. And, of course, choose the right name for it. Such that your future guests will understand that this restaurant or bar was created just for them. How can you find the very same name?
Instructions
Step 1
Many factors influence the choice of the name. Audience, format, price level, expected assortment - having decided on these things, you can start coming up with a name. But it is better to choose the interior and form the menu after the name of your institution has been finally chosen. For example, if you decide to name the pizzeria "Mama Roma", most likely you should make the interior in the European country style, and focus on homemade Italian cuisine in the menu. And the establishment, called Bella Roma, will require a glamorous setting and a large assortment of trendy cocktails.
Step 2
Monitor existing titles. You should not choose a name for your restaurant that is very similar to that of a competing restaurant. Guests will be confused. And, of course, by no means copy the name, even if you are planning to open it in another city. There have been cases when the owner of an earlier opened establishment claimed the name, and restaurateurs were forced to rename their establishments.
Step 3
If you settled on a foreign name, check how it sounds in Russian. Often the name, which is ideal in meaning and looks beautiful on the sign, is simply not able to be read correctly by the guests. And sometimes in Russian, an original and interesting French or German phrase sounds ridiculous.
Step 4
If, nevertheless, you are attracted by a foreign name, write it correctly. There are many establishments in the regions, the signs of which are written with grammatical errors. Before registering the name of your restaurant or cafe, check the spelling with a dictionary, or better, check the spelling rules with a person who is fluent in a foreign language.
Step 5
An interesting option for choosing a name is to announce an open tender. It's much cheaper than hiring professional marketers, and the results are usually more interesting. The competition should be held among the target audience of your future establishment. For example, students from nearby educational institutions will help you choose a name for a student bar. The idea for the name of a family cafe will be suggested on the forum where young mothers communicate. Well, the prize for the author of the winning title can be a certificate for visiting your future restaurant.
