Your own beauty salon is a promising business. Especially if its owners are expanding the range of services, constantly offering current news, bonuses for customers and other interesting ideas. But in order for all these innovations to generate income, potential consumers must be notified of their presence - that is, to engage in active advertising promotion.
Instructions
Step 1
Don't waste your money on passive advertising - layouts and standard custom-made articles in the press. The chance that your potential client will see the information at the right time is extremely small. And the cost of newspaper and magazine advertising is very high and the costs usually do not pay off.
Step 2
Event advertising works much more efficiently. Try a technique often used by restaurant and club owners. Come up with an interesting news item. It is unlikely that it can be considered that your salon has acquired another device with a difficult to pronounce name. But the first in a city (or country) festival of platinum blondes or a competition for independent nail design may interest the public. In addition, the unusual action will attract the attention of the press. The more unusual the reason, the more chances of getting absolutely free advertising.
Step 3
Once you've come up with an event, write a script and press release for magazines, newspapers, and television. Regional TV companies and representative offices of federal channels are also interested in interesting news stories. Send the press release to all editions. Even if there is no response to the first share, do not give up trying. Write a more interesting release for your next event.
Step 4
Start promoting your salon on the Internet. If you are targeting a young audience, this may be the most promising option. Create groups on social networks, make your own website. However, Internet projects will only work if they are monitored on a daily basis. Destroy spam from pages, update information, make announcements of events taking place in the salon. Describe in detail all the services you provide, publish photos and customer reviews. Communicate actively on city forums and third-party sites.
Step 5
Think over a bonus system. Benefit from the expertise of online cosmetics companies. You can offer a bonus in the form of a discount or an additional service for attracting a client to the salon on a recommendation. A “gift for a friend” can significantly expand your client base and increase the salon's recognition.
Step 6
If you are interested in increasing customer loyalty, create cumulative discount cards. For example, implement a system where part of the money spent on services remains on the card and can be spent on the next visit. This encourages customers to visit more frequently and is much more effective than regular discounts.
Step 7
Become a public person. The owner of the salon should serve as his advertisement. Attend various events, premieres, presentations. Print beautiful salon business cards and hand them out whenever you can. Sign up salon masters to participate in professional contests, participate in citywide promotions as a partner or sponsor. Get the name of your salon known.
