Exclusive fabrics are an integral part of fashionable designer clothing. But in order to successfully sell this product via the Internet, it is necessary to study the very specifics of this process and the associated risks.
It is necessary
- - personal site;
- - fabrics;
- - mannequins, decorations;
- - booklets with tissue samples.
Instructions
Step 1
To sell exclusive fabrics online, create your own website. Submit detailed information about each type of material there. Indicate not only the composition, width, length of the roll, but also the history of creation, distinctive features. This information will help budding designers navigate your assortment.
Step 2
If famous people participated in the development of the pattern and the creation of your fabrics, then be sure to mention this. This information will significantly increase the prestige of your products.
Step 3
Pay special attention to photographs of fabrics. They should not only show color, but demonstrate all the advantages of the material. If these are dress fabrics, then throw them over mannequins, imitating the silhouette of a dress with numerous elegant draperies. Photograph curtain fabrics on the cornice.
Step 4
After building your site, send out emails to potential customers. Find websites of ateliers and sewing companies in your city. In your message, offer them cooperation on mutually beneficial terms.
Step 5
The psychology of online sales has its own specifics. Experienced businessmen are wary of such proposals. After all, they did not see the goods, and the luxurious fabrics in the photo may in reality turn out to be nondescript and faded. Therefore, make an introductory presentation of products, inviting those who are interested in your electronic advertisement. There, let potential buyers see all the fabric samples.
Step 6
Test that the fabrics are natural. Give the guests booklets with samples of your products so that even after the presentation they have the opportunity to look again, hold your fabrics in their hands, and compare them with materials from other companies.
Step 7
After a well-known designer of at least a regional scale makes a purchase from you, make a new advertising move. Ask him to take a couple of photos for your site and provide feedback on the products. In return, offer a significant discount or bonus on your next purchase. Likewise, constantly add to the list of "star" customers by creating a special section on your site with their reviews.
