You came to the store to buy a bottle of mineral water, and left with full bags of groceries and the confidence that you bought everything you need, and at the same time saved a lot of money. But not everything is what it seems.
The seller has long studied the behavioral characteristics of the buyer. And it doesn't matter where exactly you decide to make a purchase, at a roadside kiosk or in a huge supermarket. Marketers are able not only to interest the buyer, but also to awaken in him the desire to purchase this or that thing.
The great Steve Jobs argued that initially you need to create what a person wants to buy. And he was right. Experienced marketers say that even the most common product needs to be presented correctly. Then anyone will want to buy it.
By following this rule, any seller can easily sell the most stale goods. And this is taking into account that the product is actually not needed by anyone.
Shop tricks
Tricks used by traders:
Children
Products that will certainly attract the attention of a child are located on the lower racks in sales areas. The products are positioned so that the baby can notice it and hurry after it, despite all the persuasions of the parents. An employee of the sales floor will not miss the opportunity to show the child more expensive sweets. So if the baby remains adamant in his desire to buy something, then it is in your power to switch him to something not so expensive.
Wholesale purchase
If you came to the store to buy, then you should take exactly what you came for. And exactly in the amount that you originally counted on. Remember that all discounts are already included in the price of the product.
Large containers
There are carts at the entrance to large stores, ostensibly for the convenience of the buyer. In fact, a customer with a trolley will always buy more than they need, since on a subconscious level he is ashamed to go to the checkout with an empty trolley.
In depth
The most bought and necessary goods are always located in the bowels of supermarkets. This is done so that, passing by many shop windows, the buyer purchases associated goods.
Checkout area
And so, you have purchased everything you need and are standing in line at the checkout. Showcases with all sorts of little things open to your gaze: lighters, pens, chewing gums, etc.
Useful Tips
If you are going shopping, then you should leave your child at home or ask the other parent to play with the child in the fresh air.
Don't be stingy or profit-seeking, discounts are a gimmick.
If you intend to buy piece goods, then go to a small store. Use trolleys to buy bulky goods: a box of fruits or a pack of mineral water.
Follow the signs and take the shortest paths.
Before stuffing your pockets with unnecessary little things, think about whether you really need them so much.
By following the tips suggested above, you can save a significant portion of your cash. In the future, you will have the opportunity to purchase something useful and meaningful with the money saved.
Never forget that free cheese is only in a mousetrap.
