The real estate business is considered to be highly profitable and stable. Real estate agencies are often set up by former employees of real estate companies and independent agents. This is due to the fact that this type of business requires experience, the necessary information and connections in the real estate environment.
Instructions
Step 1
First, you need to determine which market segment your agency will work with: primary or secondary, residential or commercial, urban or suburban real estate. You will need a solid database of relevant objects, contacts in the structures with which you interact at different stages of real estate transactions, information about competitors.
Step 2
Your profit will largely depend on the right staff. The main positions of a real estate agency are managers who conduct transactions in the office, taking into account legal nuances and agents who interact directly with clients, who have excellent knowledge of the market and have the necessary contacts. Often, the latter are independent freelance realtors with their own client base. In addition, you need to hire an accountant, lawyer, pr-manager, site administrator.
Step 3
Choose an office space within walking distance from the main stops of city passenger transport and in the area of greatest traffic, preferably in the city center. This is not only the place of work of the agency's employees, but also the point of reception and communication with clients, who, not least of all, will evaluate the level of the agency by the presentable appearance of the office. Therefore, take care of a cozy and functional interior, as well as a conspicuous sign and an attractive façade.
Step 4
A side source of income for a real estate agency can be the provision of additional services, for example, legal advice, assistance in collecting documents for obtaining a mortgage, in the implementation of housing privatization and approval of redevelopment. In addition, users of these services may later become clients of your main line of business.
Step 5
To promote a real estate agency, order the creation of a website and fill it in with information that gives an idea of the direction of your activity, experience gained, a list of services, as well as real estate objects available for sale. In addition, it is effective to place advertisements in specialized print media.
