To open a supermarket, it is important to choose the right premises. It is desirable that it is located near a transport stop. For buyers arriving by car, it is necessary to provide convenient access roads, guarded parking or underground parking. The second important issue is personnel. This trade format provides for large areas, respectively - an assortment. If you make a mistake with personnel and hire unreliable employees, the shortages can also be very significant.
It is necessary
- - legal registration;
- - premises;
- - permission;
- - equipment;
- - product;
- - staff.
Instructions
Step 1
Make a business plan. The descriptive part of the document should contain an assortment list, the target audience for which this or that product is intended, the basic requirements for the zoning of the sales area and utility rooms. The production part is to have detailed descriptions of all business processes. For example, for trade, the business process may look like this: search for a supplier - ordering goods - receiving goods - location in the warehouse - checkout in the hall - display - sale. The financial part of the business plan should contain information about the wage fund, calculations of other costs, margins, estimated profit. Investment - break-even and payback points, as well as a loan repayment schedule. Marketing part - promotions.
Step 2
Order technical design development. Many shop fitting companies offer design as a bonus. It might make sense to agree. Pay particular attention to the laying of utilities. Subsequently, it is almost impossible to replace them without closing the supermarket for technical work.
Step 3
Purchase and arrange equipment. By this point, you should already clearly know where which department will be located. Most often, goods are laid out at the entrance, for which promotions are currently valid. But another option is also possible - when they are located at the exit. This approach seems to be more rational, because in this case, the buyer will go through the entire store. It is advisable to provide a department for vegetables and fruits closer to the entrance. Bright color spots of such products set up buyers to buy more. The meat and fish sections must follow one after the other. Provide refrigerated display cases, counters, cooling tables and freezers in them. It is a good idea to place stationary ice makers in each of them for making flake ice. If this is not possible, install the ice maker only in the fish department.
Step 4
Find suppliers. In view of your potentially high traffic, many suppliers will be tempted to cooperate with you. But their choice must be approached with all responsibility. There is nothing worse than even short-term interruptions with any commodity of daily demand - meat, fish, dairy products or bread. Therefore, try to have at least two suppliers for each product name.
Step 5
Obtain permits, hire and train personnel, deliver and distribute the goods. In parallel, it makes sense to order advertising and launch a PR campaign. Local promotion is especially important for a supermarket, i.e. promotion designed for an audience living within walking distance.
