According to experts, the retail clothing market is practically "rubber" - with a huge number of players already involved in it, more and more new stores appear in every major city. Everyone who has an average start-up capital and a taste for fashionable things can still try their luck in this area.
It is necessary
- - a room with an area of about 50 square meters;
- -base of clothing suppliers;
- -Elements of store design, made in the corporate style;
- -set of commercial equipment;
- - a team of sales consultants and a visiting accountant.
Instructions
Step 1
First, decide whether your store will be located on the street or in a large shopping center. The second option for a novice entrepreneur seems much more acceptable - you only need to conclude an agreement with the administration, and you will not have to deal with any inspection authorities. The cost of renting in a shopping center will also seem more democratic than the cost of renting premises in any place of high traffic "outside".
Step 2
If you are well versed in this market, compile a database of clothing suppliers in advance. You need to start ordering goods as early as possible, ideally six months before the store opens. If in the world of fashionable clothes you still do not feel like a fish in water, it is better to take franchising as the basis of your work and trade under one of the existing brands, following all the instructions and recommendations of its owner.
Step 3
Develop an original store design, if you still decide to work exclusively on your own - order a sign made in the corporate style. For those who have decided to work under the franchising system, these problems most likely will not exist at all - you will just need to follow the corporate identity and design of the network with which you entered into a contract that has already been developed for a long time. The same is the case with trade equipment - racks, mannequins, mirrors, barcode scanners, anti-theft frames, you will either have to buy yourself or get a ready-made set from a franchisor company.
Step 4
Select sales assistants to work in your clothing store by posting job advertisements. Pay great attention to the selection of personnel, develop a motivation system so that the sellers themselves are interested in high-quality customer service, be sure to check them for politeness, tact, and honesty. Having recruited a team of service personnel and having agreed on cooperation with the incoming accountant, you can safely get down to work.
