Experts note that only a great amateur and expert in this industry, who is well-versed in the tobacco market, can successfully trade in tobacco products today. Retail trade in cigarettes designed for mass demand alone does not bring tangible income, and in order to sell elite tobacco products, you need to know everything about tobacco.
It is necessary
- - one or several small premises in different parts of the city;
- -commercial equipment, including specialized (for storing elite cigars);
- - a well-chosen assortment of elite tobacco products.
Instructions
Step 1
First, evaluate your capabilities and calculate whether you will have enough funds to open a network of outlets (from three to five). A stand-alone tobacco stall or small shop is likely to be unprofitable. Therefore, plan to open either several points of sale at once, or gradually create a network when there are real opportunities for expansion.
Step 2
Consider the location of your future retail outlets. The elite tobacco products, which you will have to focus on, are goods "for the few", therefore, in the most central place with high traffic, you do not need to open a stall. Let it be just an easily accessible place known to amateurs, and then advertising will do its job.
Step 3
Find a supplier of specialized equipment - if ordinary racks are suitable for ordinary cigarettes, then it is customary to store cigars in special display cabinets. It is also believed that a tobacco shop (albeit a small one) should have a good air conditioning system. There is no need to neglect the decoration of the retail outlet - do not forget that your product is designed for more than a discerning audience.
Step 4
Form the widest possible assortment range - it is good if all well-known Latin American brands of cigars are presented in your outlet. In addition to cigars and cigarillos, include snuff in the assortment, as well as accessories for smoking - pipes, mouthpieces, hookahs. When the assortment is well thought out, make the first purchase of the product.
Step 5
Take care of advertising for your point of sale - distribute leaflets on the streets, advertise in local print media. The number one task for you is to acquire regular customers, and this takes time, and unobtrusive promotions should help you solve this task.
