Most of the private users who use the software use pirated versions. Recently, a fashion for licensed software has emerged and continues to grow - it is considered a rule of good form to have a licensed product, and not a cracked version. The situation with legal entities is fundamentally different - they have no choice but to purchase licensed software. They are your target group.
Instructions
Step 1
Define your target group among legal entities. These are all those companies that need to use your software for their daily activities. List potential customers with comments on the specification of the required software.
Step 2
Start calling. Do not offer the client to buy the software right away, invite them to try the trial version so that they can figure it out, for starters, within several computers or one department. Host a free training seminar on how to use your software.
Step 3
Provide technical support to the testing team. Advise them on any questions, suggest the simplest methods for solving problems. Explain absolutely everything that interests them. Be patient. Remember, the whole deal depends on how much these people like your software product. If you provide sufficient support, any, even the most complex software solution will be easy to sell.
Step 4
Take the time it takes to make a decision. Do not delay the moment of making a decision, but also do not rush. Specify in advance the time for making a decision, it must fall on a date no later than the last day of the trial period. The thing is that without your technical support, the software product will seem complicated to users, and they can change their minds. Don't let this happen.
