The duty of a professional manager is to increase sales. A good employee is constantly striving to implement his new ideas with the help of his leadership. Their main task is to enlist the support of colleagues and encourage subordinates to interact.
To actively sell products, you need to switch roles with the buyer. You need to understand what exactly he wants. Perhaps he is missing something. Or he has some interesting suggestions for improving the product.
It is important to listen to the buyer's opinion. Otherwise, customers will no longer be interested in your products. As a result, the rating will drop and the demand will decrease. To prevent anything like this from happening, you should constantly work, think through everything to the smallest detail, take into account all the nuances.
So, the principles of the sale of goods.
- Joint solution of curious situations. First, find out about all the complaints, claims, wishes of your potential client. Suggest a couple of alternatives for solving the problem. If the client is interested in resolving your situation, agrees with your suggestions, then soon you will come to a consensus.
- Explain in detail all the trump cards and advantages of the deal. Consult him on all points. The buyer must make sure that it is your offer that is the safest, most profitable and, most importantly, no risk. If he can make sure you are the right supplier to rely on, then the deal will be in your pocket. And you, as a true professional, know how to convince and interest a client.
- The essence of the issue should be concise, clear, understandable and simple. No extra water needed. More facts, evidence, benefits. The client should know that it is your offer that is the most profitable. You don't have to go into small details. It's too much. Then the client will be completely confused. And your proposal will seem problematic to him.
- Do your best to attract and engage the consumer. Let him switch to the benefits of your offer.
- Completion of the transaction. This is the most important point. At this stage, the potential client must weigh all the arguments for himself. It may be that the buyer can end the conversation earlier. If everything suits him, he ends the conversation earlier. You sign all agreements, discuss all the nuances, subtleties, difficult points. As a result, the procedure can be considered complete.
