A promotion is a great marketing tool. It allows you to acquaint the end consumer with a new product, as well as talk about the attractive properties of a long-known product. This type of advertising is quite cheap compared to commercials on television or radio and, at the same time, brings tangible benefits to popularizing the brand.
Instructions
Step 1
Make a plan for the promotion. Enter there the search for the event venue, the selection of promoters, the production of pos-materials and souvenirs, the production of additional advertising samples of the product. Provide detailed cost estimates for the plan.
Step 2
Identify your target audience before organizing a promotion. To do this, conduct focus groups with representatives from different consumer strata. Find out what exactly attracts them to the product, and what useful properties they did not know about. To do this, prepare questionnaires with all the questions of interest and provide the respondents with product samples.
Step 3
Having found out information that is attractive to the consumer, focus your future promotion on it. Use it when making pos - materials. Also add words and slogans that attract attention: "Most Delicious", "New", "First", "Super Discount", etc.
Step 4
Create colorful stands and uniforms for promoters. All pos-materials must contain the logo and slogan of the product. The brighter they are, the more consumers' attention they will attract.
Step 5
When organizing a promotions for edibles, make sure you have an adequate supply of food. Free samples sell very quickly. Also stock up on inexpensive souvenirs - pens, caps, key chains, etc.
Step 6
Select a location for your promotion. It is best to look for places with a large crowd of people - the main squares of the city, hypermarkets, etc. You can get permission to organize an event in public places from the local government of the district you are interested in. Or negotiate with the management of the desired store. Sometimes renting space is possible only for money, do not forget to include this expense in the estimate.
Step 7
Pick up promoters and distribute product information to them. Develop the text that they will speak during the promotion. Do a rehearsal. Choose active employees with competent speech, who are able to profitably present the product.
Step 8
Bring all the equipment you need to your promotion location in advance. Discuss the start and end dates of the event with the promoters. Supervise the conduct personally or appoint responsible managers.
