Before choosing a premise for a store, it is important to decide on its specialization. It is better to open a grocery store in a residential area. The shop selling antiques will be relevant in the prestigious and quiet city center. A point specializing in landscape design is most appropriate on the outskirts.
Instructions
Step 1
Select the premises according to the chosen specialization of the store. Conduct marketing research on the location of the target group that consumes this product. From research, it will be easy to understand whether your main audience will come or come. It is also necessary to make a list of her consumer preferences. It is necessary for the marketing plan, in which the promotion program will be displayed.
Step 2
Invite a designer. With its help, you will be able to draw up and implement a design project. Also, at this stage, it is desirable to involve a technical specialist who will help with the "paper" arrangement of trade and warehouse equipment. Such a specialist can be found in the company where you plan to buy this equipment.
Step 3
Hire staff. For shift work, the brigade method is most often chosen. Accordingly, in each team you should have contact, technical and management personnel. For example, three salesmen, a loader, a washer-cleaner and a merchandiser. Of course, everything is individual and depends both on the specialization of the store and on its bandwidth. Consider if you can devote enough time to the business. Alternatively, it is worth hiring a manager.
Step 4
Solve one of the most important questions - choose suppliers. They should be able to supply the product of interest to you without interruption. When it comes to importers, it is better to play it safe. Choose suppliers using the “one product, two suppliers” method, and importers must have different routes of supplying products to your city.
Step 5
Conduct trainings with salespeople and other contact area personnel. Remember, writing service standards is only half the battle. It is important to communicate these standards correctly to sellers. That is, not only to give them knowledge, but also to teach, and also to work out to the point of unconscious fulfillment. In the language of business coaches, this technique is called "ZUN" (knowledge, skills, abilities). You can also invite outside experts to conduct trainings.
