Russia differs from many Western countries by the overpricing of most fitness services. Membership in the club is not always comparable with the average salary, which is why the number of fitness adherents is relatively small. This is why there is always an opportunity to attract clients to a new gym.
It is necessary
- - start-up capital;
- - premises;
- - staff.
Instructions
Step 1
Conduct market research on the fitness market in your chosen area. If you cannot handle it yourself, contact the professionals. Analyze in detail what format hall is lacking on your territory. Perhaps your target clientele would like to see a small yoga studio or aerobics room in their area that works late. Based on the results of the research, draw up a business plan and register your own company. Obtain permission from the fire department. Fitness licensing is not required unless you plan to provide concurrent medical services.
Step 2
Pay special attention to the choice of premises. Most potential clients will choose your gym for the convenience of its location. Your fitness club should have at least one workout room, a hall, two changing rooms, and two bathrooms with a shower. Find out in advance how matters stand with water supply, ventilation, air conditioning, garbage disposal, parking, security. After purchasing a premise or concluding a lease agreement, start solving all these issues so that the gym will function without interruption when it opens. Make the simplest renovations without overwhelming the room with elaborate decor.
Step 3
Qualified and attentive staff is one of the key factors in the success of the fitness center. In a highly competitive market for such services, try to create a warm and homely atmosphere. At the entrance, the client should be greeted by a polite and helpful administrator. Coaches and instructors should practice a personalized approach to each client, prevent injury, help and support. Very often, clients choose not just the lesson they like, but the professionalism of a certain instructor.
Step 4
On a tight budget, you can dispense with expensive exercise machines by offering only group workouts in your club. Depending on the program, you can buy a minimum of inventory, for example, balls, dumbbells, rugs, step platforms. Create an atmosphere with cleanliness, the right lighting solutions, pleasant music, towels for customers, a cooler with cool water. If your budget allows, create an express bar at the reception where you can drink herbal teas and sports cocktails.
