Due to the high profitability of pizzerias in Russia, many new establishments of this type appear every day. To stand out from the competition, the first step is to choose a bright name for your establishment.
It is necessary
- - focus group;
- - a computer.
Instructions
Step 1
If you want to name your own pizzeria, jot down a few that you think would work best for the name of your establishment. At the same time, try to come up with something memorable, as well as, if possible, reflecting the interior and style of your pizzeria. For example, if you want to design your establishment in the spirit of Italy, then it is quite possible that you will want to appeal to the world-famous Italian mafia. In this case, pick up titles like "Pizza Mafioso" and design everything in the appropriate style.
Step 2
Add bright, memorable images to the list of names. For example, "Flight PIZZA" is an original name for a pizzeria that makes a person smile and present an unusual picture. Such a name will surely leave an imprint on the minds of passers-by.
Step 3
Having compiled a list of names, choose three to five that are most successful in your opinion, and offer to choose from them a focus group. If you do not have one, invite your family and friends to participate in the study, use social networks for this. Do not neglect this important step. It often happens that the organizer considers a name to be successful and creative, but in fact it turns out that for the majority it causes a misunderstanding, and they choose a different option.
Step 4
If you don't want to think about the name yourself, arrange a contest on your blog or on a social network. Write that the task of the competition is to come up with an original and memorable name for a pizzeria, and the prize will be, for example, a free pizza for the winner for a whole year. Do not try to deceive the contestants - honestly reward the winner: he will surely tell his friends about this contest by making a free advertisement for you.
Step 5
If you do not have a well-promoted blog or social network account, contact a copywriter for help. For example, go to any copyright site, register and advertise, writing in detail what exactly you want. It is up to you to decide what price to set for this (of course, the more expensive, the more experienced copywriters will respond to your proposal). From the applicants, select the artist you like with the most creative ideas.
