A sales representative is a person who starts a client's acquaintance with a company. The goal of a sales representative is to attract a client and make him permanent. Therefore, it is necessary to carefully consider both the strategy for approaching the client and the possible options for dialogue. To develop the skill of active sales, constant practice is required. In his work, a sales representative must be guided by several principles that he must follow from and to.
Instructions
Step 1
Form a list of companies that may be interested in your company's products. The closer they are to the target group, the easier it will be for you to sell them a product or service.
Step 2
Analyze each client based on the information that you can find on the Internet. It's easier if you immediately identify the person who makes the decision to purchase a product or service. This will save you time on the phone and also pass the secretarial barrier with greater ease.
Step 3
Call the company. When talking with the secretary, introduce yourself by first and last name and ask to switch to the person you need. Be sure to say in a conversation with the secretary that you have already talked with this person the other day, there is something left to clarify.
Step 4
In conversation, briefly present the product. Explain how your product might be of interest to this company and how they can benefit from it. Focus on what the other person says, but at the same time, gently but persistently outline the benefits of the product. Request direct contact details and send a fax or email with a quote.
Step 5
Call this company the next day and specify your interest. Answer questions and work out objections, make an appointment at a time convenient for the person in charge.
Step 6
At the meeting, present your product or service again, and if the client is still in doubt, leave your contacts. Offer to change those terms of the commercial offer that do not suit him. If you cannot get an answer in the here and now, do not press, give time to think and call again after a while.
