The main task of a competent sales manager is not only to attract new customers, but also to retain regular customers. Programs aimed at supporting existing customers can significantly increase the volume of sales of goods.
Instructions
Step 1
You can keep customers with the help of discounts and special conditions of purchase, which are valid only for regular customers. For this, plastic cards are issued, on which all purchases of the consumer are recorded. After purchasing goods for a certain amount, a discount of 5, 10, 15 and more percent is provided for it. This encourages the client to purchase the product exactly where the card is issued.
Step 2
When issuing a card, the customer's contact information is filled in - telephone, e-mail and personal data. This will allow you to subsequently calculate the audience of positive-minded consumers in order to target them with a stimulating advertising campaign.
Step 3
Drawings of prizes by numbers of plastic cards of regular customers is another effective tool for retaining customers. You can organize the delivery of gifts on the territory of the store. It will also attract the attention of potential consumers.
Step 4
Additional bonuses to purchases for regular customers are a great marketing ploy. You can give a cover to your phone, an ironing board to your washing machine, and speakers to your computer. Consumers always respond positively to free add-ons for purchases. They will tell friends and relatives about this, thereby providing the seller with new customers.
Step 5
Congratulations on the holidays - New Year, March 8, February 23 - will allow not only to make customers pleasant, but also to remind them of themselves. Messages can be sent to e-mail boxes that customers left in the questionnaires when receiving plastic cards. Having developed the "Print your letter - get an additional discount" bonus system, you can increase the consumer flow during the holidays and after them.
Step 6
Attention to customers' children is a critical aspect in creating a profitable reputation for the selling side. Organization of children's parties with prize draws will not only keep old customers, but also attract new ones. While the children are having fun, adults, accompanied by experienced sellers, can safely choose the product of interest.
