The business of any enterprise cannot exist without the end consumers of its products - potential and real customers. Customer acquisition is the main goal of so-called direct marketing. And a fairly common, simple and at the same time effective direct marketing tool is the distribution of letters to potential consumers of products. How to write a letter to a client correctly, so that with the help of persuasion, arguments and confidential words, "persuade" him to take advantage of the company's offer?
It is necessary
- Internet access
- the presence of an e-mail box (if letters will be sent via the Internet)
- envelopes (if letters will be sent in paper form)
- customer base
Instructions
Step 1
Build the "right" customer base. The "correct" base means the classification of clients according to four criteria - permanent, new, prospective. The fourth category includes the so-called “bad” customers, that is, customers who bring little or no income to the company. In the created customer base, it is necessary to reflect consumer email addresses and actual mailing addresses, information about their transactions (orders, purchases, returns), information about their geographic location, social status and needs. Based on the above-proposed classification and the created base, a proposal will be formed. It will be possible to make a selection of clients suitable for a specific offer from well-formed databases. For example, Mrs. Ivanova loves sales, so she might like any discounted products. But Mr. Petrov is a representative of a company that purchases the latest developments and technological innovations from you. Suggestions for new products will suit him.
Step 2
Formulate a heading for the letter or develop an envelope design that will be sure to open. Only bright and memorable phrases can warm up the interest of the client and make him open the envelope or the letter that came by e-mail. For example, a special offer from Company X that should not be missed.
Step 3
Formulate the text of the letter with an appeal to a specific client by name and patronymic, a clear and understandable sentence and signature.
Step 4
Design your flyer. It is important to pay attention to both the design and the text here. If the letter will be sent by regular mail, then they must be printed, but if the planned letter is electronic, the layout of the leaflet in jpeg format will be enough.
Step 5
Include in an envelope or attach the file to an email with a flyer, order form, and letter. Send proposals in envelopes by mail or email.
