The cheese market today is so diverse that even a novice entrepreneur can find his niche. When organizing your own department, you should take into account a number of product features and find the best ways to sell it.
It is necessary
- - showcase;
- - cling film.
Instructions
Step 1
Do a little marketing research on the cheese market to identify your niche. Perhaps you find out that the planned territory lacks inexpensive homemade cheeses, or, conversely, elite varieties.
Step 2
Get a well-lit glass refrigerated display case. Keep it perfectly clean at all times. At your discretion, you can choose a showcase with an open part: this way the buyer will be able to take the piece he likes on his own, which will have a positive effect on the level of sales.
Step 3
Competently compose the assortment of your cheese department. 60-70% of all products should be the most popular varieties familiar to the buyer. Carefully monitor the price level of these cheeses: if a client buys this or that type often, he probably knows its value well, so a serious difference with competitors will create a negative impression of you. Set aside the rest of the assortment for rarer varieties. When choosing them, rely on the results of your marketing research.
Step 4
Pay special attention to product display and packaging. Combine whole cheese with sliced and wrapped food in the display case. If the cheese has a filling or just a nice cut, be sure to rotate it so that the buyer can see all the ingredients. Combine several cutting methods: large pieces of 200-300 g, slices on a substrate or curly plastics that can be served in this form. From various scraps, make grated cheese, arrange it in plastic containers and sell it at an average price.
