Intermediary services in real estate transactions were in demand even in the USSR (just remember the movie "For family reasons"). And in modern Russia, thousands of real estate agencies open every year, but only a few manage to stay on the market. What activities need to be carried out for the agency to become profitable?
Instructions
Step 1
Remember that you are organizing a business, so all the money you get from deals should work for the company's image, and not go to waste. Therefore, do not spare funds for equipment and furnishing of the premises, modern office equipment and entertainment expenses. However, don't forget what kind of clientele your firm is targeting. A low-income citizen is unlikely to turn to a realtor driving an expensive foreign car and having a huge office in a prestigious area of the city. And, on the contrary, it is highly doubtful that a wealthy person will be interested in the services of an agent traveling by minibus and owning an office on the outskirts of the city. Good earnings depend not on the level of sellers and buyers, but on the ability to work with them.
Step 2
Invest a significant part of your funds in advertising for your company, especially at first, when no one knows you yet. If money is still a bit tight, use the tried and tested false announcement method. Place in newspapers advertisements for the sale / purchase of an apartment at a more than attractive price and indicate your contact numbers (it is best if these are landline numbers). Wait for calls from potential customers and first try to find options for both parties in your database or in the database formed as a result of using this method.
Step 3
Enter into an agreement with friends from an already promoted competing agency to provide you with information from their database for a certain percentage of the transaction (this is often practiced). If you do not have acquaintances in this area of business, then you are unlikely to be able to earn something alone. Experienced realtors do not advise newcomers to this business to open an agency right away, but to work first "for an uncle", gaining experience and connections with the right people.
Step 4
Hire both beginners and professionals in your agency. Professionals can be found from among the failed businessmen who rely too much on their own strength or were ruined not without the help of unreliable clients (this also happens). Be sure to set a six-month trial period for every new employee who comes in. As soon as possible, send your employees to courses related to law, accounting, psychology, marketing at the expense of the company, since it is this knowledge that sometimes realtors lack for quality work.
Step 5
Consider the experience of your competitors at all times. Hire a marketer or complete at least short-term courses yourself in order to be always aware of the work of other real estate agencies, which, with the proper organization of research, can be done literally without leaving the office.
