Organizing a holiday agency is quite a lucrative business. However, the competition in this segment is very tough. As a rule, people who start such a business either themselves have good acting and communication skills, or communicate with such people. The main thing in this type of business is for the owner to enjoy it.
Instructions
Step 1
Decide on the services you will provide. This can be: organization of corporate events, evenings of leisure, seminars and conferences, private parties, children's parties.
Step 2
Analyze the market. Give a detailed description of the agencies for organizing events in your area. Spot the mistakes in the operating companies so as not to make them in your business.
Step 3
The central place when opening a holiday agency is the company's office. When choosing a room, consider whether it is conveniently located for potential customers. Since this is where you will be negotiating. The agency's office should include two premises - a meeting room and a workspace for managers. The total office area will be about forty square meters. If the office is not properly renovated, it must be carried out in order to create the appropriate entourage and mood for the customers.
Step 4
Purchase equipment. You will need computers connected to high-speed internet for each manager; Fax; copy machine.
Step 5
When the office is ready to go, hire a staff. Usually, employees of a holiday agency are divided into two types - permanent employees and visitors. Permanent employees include sourcing and customer service managers. The incoming workers are actors, dancers, clowns, presenters and others. That is, all those who are not permanent members of the staff. It is advisable to recruit experienced managers who have extensive experience in attracting clients. This will help you quickly recoup your initial investment.
Step 6
After you have recruited staff, move on to organizing a wide advertising campaign. You can advertise your agency using the following methods: creating your own website; direct marketing; telephone marketing; with the help of managers who will conduct negotiations at the enterprises. After a few successful holidays, your agency will start recommending what will bring you clients.
