In order to open your own production, you need to decide on the product that you are going to produce. The final decision must be preceded by market research. Monitor the market, outline the most promising niches, think about which of them you would like to see yourself, say, six months or a year from now. Then analyze who the consumers of this product are and what drives them to buy.
It is necessary
- - legal registration;
- - premises;
- - permission;
- - technologies;
- - equipment;
- - certificates;
- - raw materials;
- - staff.
Instructions
Step 1
Make a business plan. For production, it is of enormous importance. It is in this document that the descriptive part of your product should be displayed. By and large, only when we are faced with the task of doing it, we really think about such issues as finding a target audience and motivation to purchase exactly our products. Until then, most of us only had answers to general marketing questions. However, sales are half the success of the enterprise and, without thinking it over in advance, it is better not to start production.
Step 2
Develop a financial model for your future business. Start by calculating the investment you need and describing how it will be spent. Next, describe the process in terms of the funds needed to produce one unit of output, and the profit obtained if it is sold. Calculate fixed and variable costs. From this data, you can see how much needs to be generated per shift to cover costs, and how much to provide a margin. If you are going to start a business by attracting borrowed funds, be sure to include in the financial model an investment plan with schedules for reaching the breakeven zone, as well as the payback point. It is also a good idea to attach a loan repayment schedule.
Step 3
Rent a room. Repair, buy or lease equipment. If your production is not related to food raw materials, as a rule, the regulatory authorities do not have any special wishes for its alteration. The main thing is to comply with the technical conditions for the release of products and labor safety. But if you open a food production, please be patient and have multiple standards. There are a lot of specific requirements for this type of business. Get ready that it can take about 1-2 months to get approval from the supervisory authorities.
Step 4
Apply for certification if the product you intend to produce needs it. Recently, certification in our country has become voluntary, but it is better to pass it anyway, otherwise there is a very high risk of regret. (Hygiene certificates and quality certifications are also required for the production of a number of food products.)
Step 5
Hire staff. Purchase raw materials. Make a trial batch of the product. If the production process is fine-tuned and does not need improvement, you can launch an advertising campaign. Remember that PR is responsible for informing the target audience, advertising is responsible for encouraging consumers to buy, and marketing campaigns designed to increase loyalty are responsible for ensuring that casual buyers become permanent.
