The issue of the magazine is one of the types of business in which it is necessary to calculate all the risks as carefully as possible long before the start. There are a number of guidelines that you need to listen to in order for your magazine to be profitable for you.
Instructions
Step 1
The first step is to define your target audience. The success of your magazine depends on how clearly you define it, as well as the amount of profit that you can receive.
Step 2
Conduct an analysis of print publications that are also targeted at your target audience. Carefully study those interests that are covered, analyze those aspects that you can cover. You can work in three directions: provide information on those points that are not disclosed in other publications, contrast your information with the existing one and form a new area of interest for your target audience.
Step 3
Russian practice shows that the most profitable print media operate under the brand of a Western magazine. The subjective factor is that, for the Russian consumer, products made in the West or under a Western trademark are still of higher quality by definition. The objective factor is that Western magazines are made exclusively for the consumer, both in design and in informational content. The best option is to either buy a license, or borrow part of the design and presentation method, and then rework it to avoid accusations of plagiarism.
Step 4
Remember that at the start, when you first launch your magazine, the key is how quickly it gains popularity. The main tools in this can be advertising on the Internet, on radio and television, and distribution on a gratuitous basis. Lay out the magazine in the crowded places of your target audience. For example, if your magazine is about business, it would be reasonable to place your displays in business centers, business aid agencies, consulting companies' reception areas, and regional business incubators.
