Knitted clothes are very comfortable and practical. Thin knitwear is appropriate in the office and at a party, cozy knitted sweaters, hats and scarves - on a country walk. There are many brands in different price categories that specialize in just such things. Bring together several popular brands by opening a knitwear specialty store.
It is necessary
- - a registered legal entity or individual entrepreneur;
- - premises;
- - staff;
- - trade software.
Instructions
Step 1
Choose a concept for your store. You can sell products of small domestic producers, conservative expensive knitwear made from cashmere and merino wool, fashionable youth clothing or environmentally friendly products made from natural materials.
Step 2
Draw a portrait of the future buyer in advance. Who is he, what price is he willing to pay for a new outfit and how often will he come to your store? Your assortment, the price category of the store and its advertising policy depend on how accurate the image of a potential buyer will be.
Step 3
Find a suitable room. It depends on the concept of the point of sale. If you are planning to sell inexpensive youth or children's clothing, rent a space in one of the city's popular shopping centers. If you want to do the expensive jersey of status brands, you can consider opening a street-format boutique with a separate entrance, located near local attractions, business centers, restaurants and other shops of the corresponding price range.
Step 4
Enter into contracts with suppliers. You can take clothes and accessories for sale or buy them - it all depends on the policy of a particular supplier. It is not necessary to contact intermediaries - go to the manufacturers. It will take more time, but it is much more profitable.
Step 5
Equip the storeroom. The interior depends on the chosen concept. Furnish a small boutique with the power of a boudoir or living room. A store that will sell camel wool, natural linen, silk and hemp knitwear requires wood trade equipment that emphasizes the overall environmentally correct style. Inexpensive youth fashion store equip in a practical high-tech style.
Step 6
Hire salespeople. To work in a small boutique, two people per shift are enough, for a large department it will be necessary to increase the staff. Take care of the safety of the goods. The most practical option is anti-theft magnetic gates and special stickers used to mark clothing.
Step 7
Consider an advertising campaign. You will need a conspicuous sign and signs. A low-priced store can be advertised with flyers and television news tickers. A youth store can be promoted on the Internet - create your own page in one of the popular social networks and actively communicate with potential customers. Expensive boutiques are best advertised in glossy magazines and in joint ventures with partners - presentations, opening days and premieres.
