Advertising e-mail is one of the proven tools for promoting goods and services. The more competently you approach the design of a commercial proposal for mailing, the more likely the return from potential customers will be.
How to start a promotional mailing? With the preparation of a commercial proposal. You should have clear text about what you can offer the prospect.
The offer should not be the same for everyone, and also try not to list all your achievements and services to everyone. Break the list of potential clients into conditional thematic groups according to their main activity or age category (for example, students, retirees, etc.). Analyze which of your products will be of interest to this particular group of customers, and make your unique offer for each group.
It is not necessary to paint a commercial proposal on several sheets - as a rule, no one reads long letters and, moreover, does not look into attached files from an unfamiliar addressee.
The text should fit into 3-4 paragraphs, 2-3 sentences in each paragraph. And so that the person can immediately see who the letter is from, in the parameters of the e-mail account, rename the sender's name to the name of your company or briefly indicate the main type of activity (if you represent an individual entrepreneur). For example, "business cards for 65 kopecks." It is better to indicate the real purpose of the letter in the subject line: "Offer of cooperation", "Commercial offer", etc.
It is better to place key information in the middle of the text, at the level of the reader's eyes. The text itself must be justified. If you have a price list, arrange it in the form of a table and also place it in the center of the message. A photo of a product or service will be appropriate if it is of excellent quality and has a square shape (this is better perceived).
Don't send faceless emails. To verbally convey your interest in this particular client, you can write as an afterword: "Please notify me of your decision as soon as possible."
At the end of the text, be sure to sign: "Yours faithfully, full name, position, contact numbers, website (if any)." It is advisable to enclose a small photograph of yours in your signature - a portrait (the size of a passport). There should be nothing superfluous in the photo, just your face.
When sending mailing, remember that advertising should not be intrusive, otherwise you will be blocked as a spammer. Enough 20-40 letters a day. Many people start their working day by checking their mail, so the best time for mailing is from 9-00 to 11-00. Newsletter is also relevant on the pre-holiday days, when people subconsciously hope for various promotions and discounts.
Where can I get addresses for mailing? Professionals do not recommend buying a ready-made customer base: often, many addresses in such a database are non-working or fake (created by the database providers themselves). It is more effective to create a database yourself by examining the sites and pages in social networks of suitable partner companies.
