Upholstered furniture is an essential attribute of any modern interior. The modern furniture market is replete with a wide variety of proposals, from modest representatives of the economy class to exclusive design works.
Instructions
Step 1
If you want to successfully sell upholstered furniture, then look at it through the eyes of a buyer. The person who comes to your store for the first time does not know anything about the peculiarities of the furniture you sell, he may know very little about upholstered furniture in general. Your task is to present to the buyer all the data and facts of interest to him.
Step 2
If a mother comes to you with her little son and wants to buy a sofa from you for the nursery, then you should definitely pay her attention to the following advantages of your products: - in the production of the models in question, only environmentally friendly materials were used (when choosing furniture for a child, this is very important); - the frame of the sofa is made of durable materials (list). Therefore, if the baby suddenly starts jumping on the sofa, the solid body will remain unharmed; - The sofa cover is made of durable, wear-resistant materials. Zippers on the cover will allow you to remove it and wash it as needed; - there are no sharp, traumatic parts on the sofa, all fasteners (bolts, nuts, washers, etc.) are removed under the casing.
Step 3
After listing the most important qualities for a given client, proceed to the demonstration. Disassemble the sofa, paying attention to how comfortable and spacious the inner compartment for linen is, what ergonomic mattress is located at the base of the sofa. Be sure to invite customers to sit down and personally assess the quality of your upholstered furniture.
Step 4
If your client is a middle-aged man and very little is known about him, then draw his attention to the technical merits of the furniture. The decisive factors in this case will be the following factors: - strength; - functionality; - durability of operating mechanisms; - materials, their technical characteristics, in comparison with competing manufacturers (of course, without naming specific brands).
Step 5
Remember - in order for the sale of upholstered furniture to bring you a decent income, combine impeccable knowledge of products with an individual approach to each customer.
