Opening a store is a good way to gain valuable experience in running your own business. However, in order to succeed, it is necessary to understand not only the quality of goods, but also marketing. For example, choosing the right name for the store correctly.
Instructions
Step 1
Bed linen trade is a fairly common type of business. Therefore, the main task is to find a unique and original sounding name for the new store. To avoid repetitions, conduct a detailed analysis of the activities of your competitors. Information about the assortment and pricing policy will not hurt, however, the main focus at this stage is to collect a database of already taken names. Subsequently, there are two options: to rebuild (come up with a brand new name for the market) or mimic (create a brand with elements of imitation of existing ones (for example, “Belle Pastel” instead of “BelPostel”).
Step 2
In order for the name of the store to be recognizable and attractive, it is first necessary to study the audience and draw up a portrait of a potential buyer. In this case, the main core of visitors will be a woman aged 25-45. Accordingly, the name can be more gentle, feminine, associated with home comfort, family, warm relationships. For example: "Sweet dreams", "Soft dreams", "Cozy morning", etc.
Step 3
After you decide on the semantic part of the name, you can move on to its design features. Decide how many words or syllables it should be, in which language it will be written. If the product range is of foreign production, high quality, exclusive, a more “luxurious” name is justified. For example "BonTone", "Elite of the Night", etc.
Step 4
The next step is to compile a list of suitable store names. Write out all the words that match the previously formed criteria. Ask employees to join this process. After you run out of ideas, start analyzing each option.
Step 5
Evaluate each word in terms of its relevance to the marketing idea, sound when pronounced aloud, unambiguous perception. If you plan to open an online store in the future, it is better to register in advance a domain name that matches the name of the physical store.
