Bed linen is a great gift. And for personal use it is bought quite often. In addition, the design and color of the kits can be assessed visually. All this makes home textiles a great product for an online store. Virtual sales will allow you to save on rent and salary of sellers and significantly expand the range of goods.
Instructions
Step 1
Study the proposals of future competitors. Browse all showcases of virtual stores. Try to place an order and appreciate the usability of the site. You can avoid other people's mistakes and take advantage of interesting ideas. Write down the results of the analysis in a notebook - they will be useful to you.
Step 2
Form an assortment. The more varied the selection, the more buyers you will be able to attract. Expand your product price range - offer both inexpensive cotton sets and fine silk satin lingerie. Be sure to present a gift assortment - this will significantly increase sales. The catalog can include blankets, pillows, mattresses, orthopedic products, dressing gowns, towels and other textiles.
Step 3
Search for suppliers. This item can make adjustments to the assortment that you have planned. Agree with several partners to be able to promptly replace the item. Please note that not all manufacturers and wholesalers are set up to contact online stores. You may have to buy out popular items in advance, otherwise you will not be able to guarantee the stability of the assortment.
Step 4
Come up with a catchy name for your store. If you plan to sell a narrow range, such as inexpensive local lingerie, children's textiles, or expensive gift sets, put that in his name. A site targeting a wide range of products will require a more neutral title. Try to associate it with your bed, not your underwear.
Step 5
Start building a website. You can use a ready-made template, or order an original design in a web studio. Do not get carried away with flash animation - it will slow down the loading of the site. The simpler and clearer your store is, the more convenient it is for customers. Test the starter model - show it to friends and acquaintances. Make corrections based on critical comments.
Step 6
Set reasonable prices. Think over the delivery procedure and the possibility of returning the goods. Offer the widest possible range of payments. The client should be given the opportunity to pay through banks, payment terminals, using plastic cards, e-wallet systems, cash on delivery or cash upon receipt.
Step 7
Consider advertising. Exchange links with partners, post banners on popular sites and forums. Print a batch of flyers and scatter them in the mailboxes. Consider a system of seasonal discounts, sales and other customer-engaging events. Encourage loyal customers with small gifts - for example, attach a small set of towels or napkins to an expensive set of linen.
