You can open a chain store even if you have a small start-up capital and the absence of a pronounced entrepreneurial talent. Such outlets are opened under a franchise agreement on the basis of a successfully working and profitable business plan.
Instructions
Step 1
In America, franchised chain stores account for about 50% of the total. Franchising is essentially the transfer of partial rights to use a brand and business idea from the franchisor to the franchisee for a fee or percentage of the profit. You rent a brand name or trademark from someone who owns all the rights to them.
Step 2
The obvious advantages of opening a chain store are: brand promotion, guaranteed high-quality supplies, no advertising costs (since the company is already popular in the market), as well as a low level of entrepreneurial risks.
Step 3
To open a chain store that will bring you regular income, first determine the most successful company in your chosen sales area. Let it be a world-famous clothing brand or the only official representative office of a laptop manufacturer in the region … The main thing is that you are satisfied with the terms of the franchise and the period of full payback of the business.
Step 4
Before concluding a contract, you will be required to draw up a detailed cost estimate. It should include the cost of renting a retail outlet or purchasing premises, all necessary taxes and insurance premiums, the estimated number of employees and the amount of salaries. No franchisor will agree to sign a contract without observing this clause.
Step 5
Find a room that will be located in a crowded place. The main avenue of the city, a popular shopping center or the proximity of markets will be good landmarks when looking for a future location for your store.
Step 6
Arrange qualified staff training. Usually, in the event of a new chain store opening, the franchisor provides teachers and training materials to train future workers.
