Many pet owners choose to feed their pets with prepared foods. This means that the number of stores offering a wide range of dry granules, canned food and all kinds of delicacies will increase every day. Try to find your place in this promising market by opening your own pet food store.
It is necessary
- - trade software;
- - stock of goods;
- - cash machine.
Instructions
Step 1
Choose a location for your future store. You can sit next to a veterinary clinic or a grocery supermarket. It is very good if your outlet is open on a street with good pedestrian traffic. For a small store, 40 square meters will be enough.
Step 2
Pick an assortment. Your task is to present complete lines of popular brands. A good cash register can be made by inexpensive analogues of well-known brands, as well as professional feed. Be sure to offer the popular bulk trading service. In addition to dry food for dogs and cats, provide a good selection of canned food, as well as food for small pets - guinea pigs, hamsters, ferrets, rabbits, birds, and aquarium fish.
Step 3
The availability of medicated feed will significantly increase the attractiveness of your store. However, they can only be sold with a veterinary license. Only a veterinarian with a special education who has been practicing for at least three years will receive a trade permit. If you manage to find such a person and register him in the state, you will be able to expand the range by adding special feed and medicines.
Step 4
Consider selling related products. Most owners buy not only food, but also industrial litter for cats, fancy dogs and rodents. Include litter trays and bowls for food and water.
Step 5
Get involved in pricing. In the feed trade, it makes sense to rely not on a trade margin, but on an increase in turnover. Your task is to form a circle of loyal customers and detach from supermarkets selling similar goods. Conduct an analysis of the nearest outlets and set your prices slightly lower than those of your competitors. Having felt the difference, customers will come to you.
Step 6
Hire salespeople. Two people per shift will be enough for you. Train your staff in the technique of active sales. For example, a consumer looking to purchase a bag of popular mass-brand dry food may be able to recommend a better quality food from a professional brand. It is more expensive, but more economical, moreover, it is more useful for animals. For those who buy canned food, a good seller will definitely advise you to buy goodies, bones from veins, sprouted oats or antihelminthic pills. The result is a significant increase in turnover and therefore profit.
