For the successful sale of a product, it is necessary to correctly present it to the buyer. In the United States of America, a system called "face product" has long been successfully used. This system can be successfully applied in Russia as well, having previously fulfilled several prerequisites. The main condition of this system is to equip a trading floor like an arena.
Instructions
Step 1
An ideal sales area looks like this: in the center of the hall you need to put a special counter or table about 50-70 centimeters high. They are needed for displaying goods. Behind them, tables and racks are installed for other goods with a height of 70-90 centimeters. Having retreated from the center a short distance, install another rack, resembling a slide, at different levels of which there are several types of goods. You can also use the walls of the store to place goods, on which shelves and hangers with goods can be fixed, so that all your goods will be visible to the buyer from anywhere in the store. But at the same time, you should not clutter up the racks: the buyer should be able to take any product that he liked, without much difficulty.
Step 2
Place the hanger racks at eye level. More convenient will be those racks on which you can hang two rows of hangers. In front of the counter, you can put a mannequin on which you can demonstrate the latest novelty, or a product intended for a quick sale.
Step 3
At the top level, you need to place large-sized goods (jackets, coats, pillows or blankets). At this point, the product will be seen by all customers of the store. It is also good at the top level to place models for demonstration, the latest collections.
Step 4
Customers are traditionally attracted by the central part of the store, therefore, in the center it is necessary to place more of the most popular goods. And hang large things along the walls of the store. For example, such an arrangement is ideal for a children's clothing store: in the center - trousers, sweaters, sweaters, and along the walls - jackets and coats.
Step 5
It is worth paying attention to the amount of one type of product sold in your store. The most advantageous will be to present up to 40 models of the same type, for example, blouses, five sizes of each model. Many European stores practice this option. At first, no more than 5-10 models are hung out. After the main collection is sold out, its remains are hung on the counter in the center for a faster sale.
Step 6
In the experience of Western stores, it will be better to arrange things in blocks in a single color scheme, since buyers pay attention to the color first. And to provide the buyer with the opportunity to better see the style of the model, you can place several samples aside from the mass display.
Step 7
For showcasing the latest clothing collections, it is best to use mannequins that need to be dressed up from head to toe to give the buyer a complete picture of the collection. In this case, one should demonstrate not only clothes, but also accessories to it. Remember that the better you present the product to the customer, the more likely they are to buy the item from you.
