Opening a stationery store can be called one of the most interesting and promising types of your own business. Since these products are quickly consumed, regular customers will ensure a stable turnover. A large number of manufacturers will make it possible to form a diverse and interesting assortment.
It is necessary
- - start-up capital;
- - premises;
- - marketing research.
Instructions
Step 1
By registering your own company, find suitable premises. The stationery market today is characterized by an extensive assortment and great variety in each product category. Therefore, the size of the room depends only on your start-up capital: even if it is large, you can always fill it with various products. It is advisable to make racks with open access, since customers prefer to look at the product, touch it with their hands and only then make a purchase decision. However, keep in mind that some of the products will inevitably get dirty and break. Budget a certain percentage of the scrap.
Step 2
Conduct marketing research and identify your target audience. Focus on the location of the store. For example, a stationery department near a technical university should have in its assortment whatman paper, tubes, drawing instruments, graph paper. If the location does not have a clear focus on a specific customer group, break down the assortment into clear categories: baby products, school and student stationery, office supplies, etc.
Step 3
Find suppliers and build a logistics system with them. You should always have the most popular positions available. 70% of the turnover will be made up of the most common and cheapest stationery products that do not differ in original design. Make sure that the goods in demand are in the required quantity, as items such as paper for printers or notebooks can be sold out very quickly.
Step 4
Introduce several exclusive categories into the assortment, for example, expensive diaries, designer postcards or materials for scrapbooking. The turnover of such goods is much lower, but you can make a higher trade margin. In addition, customers who come to your store specifically for exclusive products will also purchase hot products at the same time.
