The growing congestion on the roads of even small towns indicates only one thing: the number of car owners is increasing every year. That is why the need for affordable consumables for machine maintenance is increasing proportionally. Opening a specialized auto oil store can be an excellent start for developing a business in this area.
It is necessary
- - premises;
- - money.
Instructions
Step 1
Choose a location for the store. Focus on the neighborhood with other similar retail outlets, for example, spare parts departments. For a car oil store, it is not necessary to choose a passable place: it is better to focus on the accessibility of the point for motorists, the availability of nearby parking. It is no less effective to open a similar store on highways or on the outskirts of the city.
Step 2
Find car oil suppliers. In this case, it is advisable to either work with large wholesalers, or go directly to manufacturers or dealers of certain brands. As a rule, most car owners are well versed in oils, so you need to form the most complete assortment. The markup for car oils can be up to 70%, however, you must constantly monitor prices. Too much difference in cost compared to competitors will certainly be noticed by buyers.
Step 3
Enter the oil change service. To promote your store, you can even make it free for customers who have bought your product. In addition, you can offer several categories of related products, for example, oil filters, candles. It is advisable to expand the range of products and by means of transmission oils.
Step 4
Consider a strategy for promoting your store. Today the competition in this sector is quite high. In addition, a certain proportion of cars are serviced in showrooms, where oil change is already included in the regular maintenance package. That is why the success of your store depends on effective advertising and sales promotion. Place information about the store in directories, publish advertisements in automotive periodicals, organize joint promotions with auto repair shops and service stations.
