The fierce competition in the restaurant business is forcing owners to think about ways to increase their restaurant's income. All efforts should be aimed at making the client want to visit you as often as possible, since they directly affect the profitability of the establishment.
Instructions
Step 1
First of all, it is necessary to correctly build the restaurant's operating hours. Determine what time to open doors based on the location of your establishment and the cyclicality of visits to target customers throughout the day. To attract guests, you also need to take into account the nuances of service depending on the time of day. For example, business meetings are typical for midday. During this period, business style should prevail in the service, and business lunches should be present on the menu. After 18 hours, the atmosphere of the place should be radically different from the daytime one. People come to the restaurant to relax, and therefore, they expect service in a more democratic manner.
Step 2
Develop an entertainment program. We come to the restaurant not only to eat deliciously, but also to spend time in a pleasant relaxing atmosphere. For example, live music lends respectability to the establishment. It is advisable to limit yourself to a specific musical style in order to form a circle of regular visitors - lovers of just such music. However, it should have a background character, unobtrusive and not too loud.
Step 3
Pay special attention to the well-coordinated work of the staff, in particular the waiters, who greatly influence the formation of the customer's impression of the restaurant. It is necessary to conduct their regular training through trainings. It should include information on the menu (names and ingredients of dishes, how they are prepared, compatibility with other dishes), instructions on serving (how to serve dishes, how to change ashtrays, open champagne, etc.) and communication with restaurant visitors, in including with "difficult" guests. It is advisable to develop special booklets with internal regulations and personal hygiene, standards of service and waiter behavior, include a menu with a detailed description of dishes, reference material on the wine list. It is also necessary to conduct training for restaurant managers.
Step 4
In modern conditions, it is important to keep up with technological development. Therefore, it is worth seriously thinking about automating processes: installing special terminals for maintaining a single database of orders, purchases of products, customer bonus cards, etc. This will require additional investments in the development of the restaurant, but will increase the speed and quality of service, fine-tune internal accounting, which will ultimately have a positive effect on profits.
