Today, the old grandmother's set with white polka dots is replaced by various red, black, striped and floral cups and plates of the original shape. Many people want to give the usual need for food a certain semblance of elitism. And also the growing popularity of beautiful and practical tableware, heated by television and glossy publications, makes the tableware business one of the most profitable.
Instructions
Step 1
When choosing an assortment, give preference to white dishes. Any dish looks gorgeous on such dishes. Also, when setting the table, such dishes will allow you to use different colors of napkins, tablecloths, etc. Transparent dishes are also in constant demand. But for the first time, it is better not to experiment with various design works, since you can invest unsuccessfully. As for the material, give preference to porcelain: the combination of high aesthetic and hygienic properties, as well as excellent thermal conductivity, will ensure stable sales of goods made from this material. In addition, porcelain tableware is in great demand as advertising media. Large companies buy large quantities of white porcelain cups to put their logo on and use as corporate gifts. The most optimal assortment for a tableware store will be the availability of dishes for serving and cooking, as well as gift dishes.
Step 2
When opening a tableware store, it is very important not to be mistaken with its location. The premises can be either stand-alone or a department in a shopping center. The area of the tableware store depends on the offered assortment, but at least 50-60 square meters.
Step 3
Establish contact with suppliers. It is better and more convenient to work with them directly, since together with the products they provide commercial equipment with a professional one. Please note that foreign manufacturers only work on a prepaid basis.
Step 4
One of the main success factors is the staff. Employees need to be trained not only in sales techniques, but also in product characteristics. For a small store of 50-60 square meters, you need six salespeople. Give preference to candidates who are charming, attractive, prepared, knowledgeable in dishes, able and loving to cook. The best employees will be middle-aged women, since the buyer will subconsciously believe her more.
Step 5
Get ahead of the competition only by improving the quality of the product and by introducing a customer loyalty system. The main secret of success in the kitchenware business is customer feedback and his desire to come back. When a person buys one quality product, he comes and puts it next to other things. A thought comes into his head, everything needs to be changed. To maintain this connection, congratulate regular customers on the holidays and resort to promotions.
