Although Russia is still called the most reading country, organizing the book business is not the most profitable business. However, new bookstores are still opening. To open a successful bookstore, it is important to find an unoccupied niche in the book business.
Instructions
Step 1
Books can simply be sold, or you can organize, for example, a book cafe. There are already such establishments in Moscow, but there are not many of them. Their clientele is constant: students and cultural youth, as well as middle-aged people. In such a cafe, you can just read a book over a cup of coffee, buy a book, and also listen to a lecture (such events are also held) or attend a meeting with a writer.
Step 2
It is also important what kind of books you want to sell. A standard bookstore is geared towards the general reader, which means that a considerable part of the shelves will be occupied by romance novels, straightforward detective stories and science fiction. Not everyone wants to open a standard store, especially since there is always a demand for more intellectual literature (especially in big cities). The location of the store will depend on the concept of the store: a standard bookstore is also good in a residential area (if there is no other bookstore nearby), but an "author's" store with a non-standard assortment is better located in the city center.
Step 3
Having decided on the idea, you can start thinking about the very organization of the bookstore or cafe. They will require:
1. registration of a legal entity or individual as an individual entrepreneur.
2. an office for a store (a good and inexpensive option is a basement).
3. in the case of cafes, licenses for retailing food and alcohol.
4. advertising.
5. site.
6. agreements with suppliers (as well as lecturers, writers, etc.).
Step 4
Actually, you can start selling books immediately after you have a room and registration. However, it is better to advertise your store or cafe in advance. Let as many potential customers as possible know that a new bookstore will be opening in the area soon. Advertising is a costly business, but it is better to spend at least on banners on the Internet and a bright signboard. Tell as many people as possible about your bookstore - let them come and bring friends. These will be your first clients. The more there are, the faster the business will start generating income.
