The popularization of a healthy lifestyle is bringing an increasing number of people to fitness clubs. A beautiful and comfortable shape is an important element of a sports image, which increases the motivation for training. That is why the opening of a sportswear store is relevant and in demand.
It is necessary
- - Premises;
- - trade software;
- - start-up capital;
- - staff.
Instructions
Step 1
Conduct marketing research and determine the positioning of your store. For example, if alpine skiing is developed in your region, opening an appropriate store will always come in handy. You can specialize in clothing for a specific sport. However, a versatile assortment for fitness and outdoor activities will be no less in demand.
Step 2
Find a space for your store. It is preferable to open a department with popular models, among which there are leisure suits, in a shopping center. A specialized store that will offer exclusive clothing, for example, for karate, can be opened almost anywhere.
Step 3
Select sportswear suppliers. The best option is to open a multi-brand store, where prices would be lower than in the departments of well-known brands. Pick up several collections that go well with each other.
Step 4
Hire a staff who could choose clothes, taking into account the individual characteristics of the clients and the chosen sport direction. It is best to select energetic, active salespeople with an athletic figure.
Step 5
If your store is located in a public area or a large shopping mall, you can spend minimal funds on advertising. Print out brochures that can be distributed to sports clubs, place information in all thematic directories and specialized publications.
Step 6
Create a dynamic and sporty atmosphere in your store. Rhythmic music, correct lighting solutions, multimedia equipment will help you with this.
