For a person who wants to increase his income and strives for self-realization, opening his own business can be a good option. And best of all, if your business is devoted to what you are interested in, for example, gardening.
Instructions
Step 1
Study the market you are planning to enter. Visit the shops for gardeners in your city, analyze their offer, observe the behavior of buyers. Write down all conclusions.
Step 2
Find funds to start a business. It can be your own money or that of an investor. With a lack of resources, finding a partner can be a good way out. This will make it easier for you to do business. There is also the possibility of obtaining a bank loan, but it is quite small - it is very difficult to obtain financing to start a new business.
Step 3
Register your company. If you do not plan to open a large number of stores, then such a registration form as individual entrepreneurship is suitable for you. In this case, you can save on taxes and various social security contributions.
Step 4
Find a suitable room. The gardening store is not very picky about the area - trade can be organized even in the basement. However, it is better not to save on footage. The more spacious the halls, the more goods you can place in them. It is important that the store is located in a busy place - where there are a lot of potential customers.
Step 5
Define the assortment of the store. It is advisable that you can offer some unique product that will set you apart from the competition. For example, start selling inexpensive annuals in decorative containers for landscaping lots and balconies. Or expand your assortment of fruit, vegetable and berry seedlings from local producers. Offer related products for plant care, decorative items for areas. Highlight a separate stand for new products - they will surely attract the attention of buyers.
Step 6
Select suppliers of goods for your store. Pay attention to local growers - they can often supply very high quality seedlings and seeds at lower prices. In addition, you can collaborate individually and with people who grow flowers and other plants on their own plots. This is convenient if you do not need large consignments of goods, which are often offered by agricultural holdings.
Step 7
Hire salespeople. It is desirable that these people love and understand gardening. In this case, the older salesperson will generate even more credibility than the younger salesperson. An aged employee will associate buyers with an experienced summer resident.
Step 8
Develop a store promotion program. Open your website, and if possible, an online store. This will greatly expand your audience. In addition to the catalog of goods and prices, you can post useful articles on gardening on the site, which will increase the traffic of the Internet resource. It is also useful to participate in various professional exhibitions, as well as post information about your trade enterprise in various thematic forums of gardeners.
