The word "discounts" is truly mesmerizing for most shoppers and consumers of various services. Cleverly conducted sales and all kinds of discount systems can attract new customers and consistently maintain the loyalty of existing ones.
It is necessary
- - price analysis;
- - partnership with a discount site;
- - discount cards;
- - coupons for discounts.
Instructions
Step 1
When setting the price, be sure to consider the subsequent sale or other promotions. Determine the price minimum for each product, at which the fact of the discount will not be unprofitable. Reduce the price of not all goods at once, but only for a part of them. Thus, you will be able to increase sales, get rid of stale goods, and sell out your old collection. The season of discounts in the store can be arranged in several stages: first, reduce the price by 20%, then by 30%, and so on - to the break-even point.
Step 2
Product discounts can be made without actually having a sale. You can run an action to distribute discount coupons. Flyers or coupons can be printed in magazines and newspapers, handed out in the surrounding area or large shopping centers. The purpose of such an event is to attract additional customers. Having come specially to a particular store with a discount coupon, the buyer can also purchase goods at the regular price.
Step 3
Become a partner of one of the largest online resources related to coupons, sales and discounts. The principle of operation of such sites is as follows: you conclude an agreement with a resource promoted on the network that will advertise your company. At its core, this is an action to stimulate sales and attract new customers who purchase discount coupons. As part of this event, you will have to sell your service or product at the lowest possible price (the amount of the discount is negotiated in advance). As a result, the user buys what he needs for minimal money, and you get new customers. They need to be served in the same way as ordinary ones, because later they can become your regular customers and bring their friends.
Step 4
Develop a system of discount cards for regular customers. Better if these are name cards, which allow you to collect some data about customers and periodically inform them about new products and sales. The discount on the card can increase in proportion to the amount of purchases. In addition, you can enter bonus cards: a certain percentage of the purchase is credited to the customer's account, and subsequently he can pay with the card in your store.
