A draft beer shop is a good type of business for an aspiring entrepreneur, as it does not require large initial costs or a lot of experience. Five hundred thousand rubles will be enough for the lease of retail space and the purchase of commercial equipment for the start. However, they will pay off only if you have thought out your beer sales strategy thoroughly enough.
It is necessary
- - a room with an area of 20-50m2;
- - certificate of registration of individual entrepreneurs, permits;
- - an agreement with one or more beer suppliers;
- - a set of equipment for the sale of draft beer;
- - replaceable seller-distributor.
Instructions
Step 1
Try to imagine a place where the sale of draft beer is bound to be profitable. As practice shows, in the busiest and most crowded places, draft beer is not in great demand - they buy it to drink slowly, and not on the go, like bottled beer. Therefore, the best option for you is to open a live beer store in a densely populated area of the city.
Step 2
Look for an area for rent in the appropriate place - a couple of tens of square meters will be quite enough. Enter into a lease agreement by registering in advance as an individual entrepreneur. Now the matter remains with the permission of the trade department of the local administration, permits of Rospotrebnadzor and the fire inspection.
Step 3
Agree with one or more beer suppliers - producers or small wholesale distributors in your area. The whole further organization of beer sales will depend on the chosen model of work with suppliers. If you work with one specific brewery, it will most likely provide you with all the equipment you need for retail beer sales.
Step 4
Take care of a reliable partner - even if you intend to personally work in your beer boutique, you will need another distributor to replace you. To motivate your sales force, pay not only a flat salary, but also a percentage of your daily revenue. The most important quality of a retail employee (including the beer trade) is honesty.
