When creating and developing an online store, all the time is spent on its promotion. The site owner is interested in receiving a large flow of customers and pays great attention to this. But, unfortunately, he does not at all think about the fact that there are things that need to be approached with no less special zeal. The misdirection of forces leads to mistakes that doom a business project to failure from the very beginning.
When we want to discover something of our own, many different options come to mind. They capture us and do not allow us to soberly assess the situation. Complete absorption in an idea prevents a sober assessment of the situation and allows the most important mistake to be made at the beginning of the path. This is the wrong niche choice.
But it happens differently. The niche was selected according to all the necessary criteria, but something goes wrong. In most cases, this is due to imitation of those companies that occupy a completely opposite position in the market.
Don't copy other companies. Try to find your uniqueness. Relying on it, run your business in the right direction, according to the format in which your activity fits.
For a small online store, what is used by a large one is not suitable. Agree, it would be foolish for a small shop of handicraft accessories to use the same delivery methods that Ozon uses. Or investing in advertising that is completely beyond your means compared to your competitors.
Do not build tools into your company that are inappropriate at this stage of development. What is suitable for an offline store is not suitable for online sales.
Another mistake is negligent promotion. It is divided into several subcategories.
The first is the target audience, which was misidentified.
The second is when you advertise a particular product and attach a link to the catalog as a whole.
Getting into the general catalog with a product, the client will at first be confused, then close the site and go to look for the necessary product in the online store of another competitor.
The most important mistake, of course, is the poor-quality construction of a strategy for promoting and developing a business.
It often happens that the manager, complaining about his busyness, takes the strategy that competitors are using. He licks the strategy and then wonders why it doesn't work.
Working through this basic and most important element of a successful business must be approached with all seriousness and responsibility. The further success of the entire enterprise will depend on what you create.
Never take someone else's work. You can spy on, take some idea, rework it and give something of your own, not similar to what others are using.
If you adhere to these rules from the very beginning, think over everything clearly and build a path for the development of an online store progressively. Everything you strive for will be realized.
