When an entrepreneur wants to open a store, he immediately has a lot of problems and hassles: finding a suitable premises, deciding on the range of goods, concluding many contracts and obtaining a bunch of permits. Compared to them, the question "What is the name of the store?" may seem completely trifling. But this is not true. After all, it largely depends on the name whether the store will attract customers, or they themselves will bypass it and will advise all friends to do the same. For example, a new electrical goods store is opening.
Instructions
Step 1
Even if the entrepreneur has a very original sense of humor, he clearly should not decorate the entrance to the store with the sign "Electric Chair", for example. With a probability of 99%, buyers will not appreciate such a “subtle” severity. The effect will be clearly the opposite.
Step 2
Of course, banal, "set the teeth on edge" names like "Electrical goods", "A thousand little things" and the like are hardly appropriate. If only because a potential buyer, looking at it from the side, will automatically note: "Well, here's another" point "just like on the next street." And, most likely, he will pass by indifferently.
Step 3
The task of the sign is to awaken interest, cheer, intrigue a person, or, on the contrary, awaken peace in him, remind him of home peace and comfort. She must convince him that he should at least go to the store, familiarize himself with the assortment and prices. "Let there be light!" - this is already original. And it sounds cheerful, reassuring.
Step 4
"Aladdin's Lamp" - potential clients will surely have recollections of either the wonderful fairy tales of "A Thousand and One Nights" or about an old good film with the unforgettable phrase "Everything is calm in Baghdad!" Or, for example, the name "220 volts" - the well-known voltage in the network.
Step 5
"Cozy House", "Northern Lights", "Light Bulb", "Light in the House". There are a lot of names, each has its pros and cons. Of course, it will not be easy for a store owner to choose the most suitable one. But for the sake of attracting clientele and, accordingly, good business conduct, it is worth breaking your head. The mental effort expended will then be more than reimbursed.
Step 6
If nothing worthwhile comes to mind, seek advice from people you trust. In small towns, you can use this marketing ploy: advertise in a local newspaper about the upcoming store opening, with the note "The winner of the competition with the best name will be given a 10% discount on the first purchase." The cost of an ad in a "small circulation" is relatively low, and you will have a double benefit: you will choose a good name for the store and advertise for it.
