Sporting goods store Adidas is a great opportunity to influence fashion and style in your city, personally wear beautiful and high-quality things, make good gifts to your friends. With this, you can make good money.
Instructions
Step 1
If you have an investor, or you yourself have a fairly large start-up capital, become an exclusive distributor of the Adidas brand in Russia.
Step 2
If you are not very wealthy, open a franchise store. This is how the majority of large brand stores are opened. Franchising is very convenient for you as an aspiring entrepreneur. You don't need to invent anything. Everything from store design instructions to reporting forms will be provided by the company. You (franchisee) will give a part of the profit to the owner of the trademark (franchisor) for using the already proven business methodology and for the right to work under a well-known trademark.
Step 3
If you decide to open a franchise store, go to the company representatives, pay an initial fee (10% of the cost of the necessary investment in your business). You will pay “royalties” to the franchisor (regular payments in the amount of 7% of sales). Also you will make deductions for advertising and marketing (1.5% of sales).
Step 4
Find a room. It is good if your store is located in a large shopping center or on a main street.
Step 5
Give serious consideration to store design. Adidas is, first of all, the atmosphere. Everything should be on top.
Step 6
Purchase the necessary equipment - a frame for detecting the removal of goods, a printer for printing barcode labels, barcode scanners. You will also need racks, hangers, racks, mirrors, mannequins.
Step 7
Recruit service personnel. Sales assistants must match the atmosphere of a luxury store.
Step 8
Think about how and where you will purchase the product. Many branded clothing store owners prefer to personally travel for new collections. Consider the needs and preferences of potential customers.
Step 9
Make a financial plan and calculate the main costs. The main items of expenditure are the purchase of goods and their "customs clearance", store rent, advertising, wages, taxes.
