The tradition of organizing sales at the end of the year has been around for quite some time. Since the 19th century, in the pre-Christmas and pre-New Year period, people have been massively buying gifts for their loved ones. This phenomenon is so large-scale that, according to various estimates, about 20-30% of the world's retail trade falls within this month and a half.
For the first time the term "Black Friday" appeared in 1966. The idea of starting the season of discounts on Friday, which falls between November 23 and 29, started in the USA.
Over time, the idea of pre-Christmas sales spread throughout the world.
The essence of Black Friday (US experience)
Everything is simple here: for the buyer, the main task before Christmas and New Year is to buy the necessary things at the lowest possible price, for the seller - to sell the surplus of goods or unprofitable products and make a profit from this.
There is serious competition among the “big players” of sales during this period. And people themselves "without any ceremony" try to grasp what they want.
In the United States, Black Friday begins the morning after Thanksgiving. In pursuit of profit, stores start operating from midnight or even as early as Thanksgiving. Buyers are furiously buying everything that falls under the promotion, people wait in huge queues for several hours and do not sleep, waiting for the opening of shopping centers.
The number of people during this period is simply incredible, they all need to be serviced, so American sellers often take time off or vacation these days.
For example, in 2012, Walmart and several other trading companies announced that they would open most stores at 8 pm on Thanksgiving Day, sparking protests and strikes among workers.
