You can attract customers on the Internet not only with standard tools like SEO promotion and various types of advertising, but also with content marketing. The great thing about this tool is that, when used correctly, it effectively communicates the information you need directly to your audience, at the right time and in the right place. Unlike direct advertising, it allows you to build long-term relationships with customers and increase their loyalty.
Instructions
Step 1
Content marketing suits companies of very different sizes and specialties. But it is important to really know well who your real and potential clients are and what they are interested in. You need to understand what the real benefits of your product or service are. Consider in advance if you are ready in practice to serve the additional customers that will come to you as a result of the campaign.
Step 2
Decide what goals you want to achieve. Content marketing allows you to solve a fairly wide range of tasks at once - this is website promotion with the help of high-quality links, and strengthening the brand's reputation, and informing about the benefits of the product, and even direct sales. But in order to understand the effectiveness, you need to clearly define the tasks to be solved and the KPI of the campaign. This can be the coverage of publications (for image placements), the number of visits to the site, conversion to purchases, etc.
Step 3
After the strategy, you need to deal directly with the creation and distribution of content. For the campaign to be effective, it is better to hire professionals for this stage - internet marketers with experience in content marketing, copywriters. If there is no money for a specialist in the staff or there are no permanent tasks for him, you can turn to external contractors, to specialized agencies.
Step 4
Content marketing prices are low and affordable even for small businesses. For example, for alfa-content, the initial package costs 50,000 rubles (this is actually a microbudget) and provides several placements. At the same time, working with channels directly turns out to be more expensive: managers already have established connections with sites, work experience and proven authors. With the same input data, they will provide more target outputs.
Step 5
Be sure to analyze the results after the campaign. Think about their success and further placements, which will build on their success or will target other target audiences. Successful content will bring customers even later, when potential customers will find long-published publications on the Internet. The more in demand the site is, the more significant this delayed effect will be.
