Sberbank and Yandex have launched a joint project called Beru in test mode.
The joint project of two domestic companies "Beru" is an online trading platform, which may be able to squeeze another Internet giant "AliExpress". While the online store is working in test mode, however, the full launch of the site is planned in the coming months.
Briefly about the Internet platform "Beru"
Today the platform offers about 25 thousand items of goods, but in the near future Yandex plans to expand the range to one million different types of goods. Buyers are offered a choice of several main categories: "Electronics", "Computer equipment", "House and cottage", "Products for animals", "Beauty" and even "Products", as well as several others. The store has free delivery for orders over 3500 rubles, an easy return function that allows you to return the goods through a pick-up point or a Russian Post office.
What awaits the brainchild of Sberbank and Yandex?
The implementation of such a project for Yandex is not something particularly unexpected, since the company has experience in e-commerce through the Yandex. Market system. Unlike the "Market", purchases on the new platform can be made directly on the site using a single payment system. The Beru online store was created on the basis of Yandex. Market, in which Sberbank invested 30 billion rubles and, in addition, according to Forbes, will actively participate in the development of its trading strategy.
Sberbank is the largest player in the banking services market, and, accordingly, has a huge number of loyal customers, which can also play into the hands of the project. Of course, the fate of the joint creation of Sberbank and Yandex will depend on the development strategy and their reaction to the opinion of buyers. In the future, it will be interesting to see how the creators of the Beru trading platform will compete with other online platforms (Aliexpress, eBay, etc.) and win their share in this certainly attractive market segment.
According to Yandex. Market, the share of online commerce in our country is only 4% of the total retail market, while in some countries this share is about 10-15%, which also suggests that there is a lot in this direction. develop.
Not without a scandal
After the announcement of the release of the Beru online platform, it became known that the corresponding trademark had already been registered. Alexandra Dorf, the founder of Beru LLC, registered the Beru trademark with Rospatent. in April of this year, and the application filed in April of the previous year. Yandex. Market filed an application for registration in April this year and has not yet received a trademark registration certificate. Yandex representatives noted that they know that A. Dorf has claims to the trademark, but declined to comment.
