Setting long-term objectives is an important aspect of planning the activities of any enterprise. Without this, its existence and development is impossible. Tasks depend on the mission of the enterprise and its strategic goals.
Instructions
Step 1
Formulate the goals of your business. They can be different - an increase in profits, market saturation and satisfaction of consumer needs in a particular product, an increase in the capital of shareholders. The enterprise, to one degree or another, seeks to achieve all goals, but one or more will be priority. To determine your most important goal, consider which stakeholder group's needs are most important to you. These can be shareholders, creditors, employees, consumers, managers, suppliers, authorities, society as a whole.
Step 2
A mission statement is a statement that articulates the company's goals and priorities. This is a kind of basis for setting goals and objectives. This statement should indicate how the firm differs from others. Define and indicate the area of competition. It has several components - industry, geographic, consumer. Write down what the firm is striving for, that is, define the strategic direction of its activities. Formulate what knowledge, skills and abilities the staff should have. Identify the group of people whose interests the firm protects in the first place. The mission can be defined both in a lengthy document and in a short phrase.
Step 3
Formulate the goals of the company. They can be long term or short term. There can also be market, financial, production, organizational goals. For example, market goals include an increase in the number of customers or the conquest of a certain percentage of the market, an increase in sales, etc. Production goals include, for example, opening a branch, building a new workshop, developing and mastering new technologies. The financial goals include an increase in the number of products in value terms, a decrease in costs, an increase in profitability, and a decrease in production costs. Organizational goals relate to personnel. This is an increase in the number of workers in a particular specialty, an increase in wages, the use of new management decisions. The goals must meet certain requirements. They should be achievable, specific, and time-bound. Criteria are also needed by which it would be possible to determine whether the firm has succeeded in achieving the desired result. The goals should not contradict the mission and each other.
Step 4
Determine what needs to be done to achieve your long-term goals. Tasks are ways to achieve goals. For example, in order to achieve an increase in the number of customers, it is necessary to increase the range of goods and services, create a branch of the company in a remote area, master the production of a new type of product, develop and implement an advertising campaign. Mastering a new technology may require new equipment or staff training in refresher courses. Each long-term task is divided into several smaller ones. For example, in order to send an employee to a course or a seminar, it is necessary to choose the most effective from several seminars, find the means to pay for it, find a replacement for the employee during the training. In the same way, other tasks are divided into stages.
