The goal of advertising is to attract the maximum number of customers for any offer in order to maximize profit. A company will be considered successful if its expenses were covered by an increase in profits.
The most effective ad formats
The most effective is text advertising, the task of advertisers is only to get people to read the text. No picture can convey the essence of a sentence better than a capacious text ad. That is why so much attention is paid to this advertisement.
It can be divided into online and offline advertising. Online advertising is presented primarily by contextual and teaser ads. The first type is placed through the search engines Google and Yandex on the search itself and on other people's sites. The uniqueness of such advertising is that it is shown only to interested people, taking into account the geographical location with an accuracy to the city. The second type is a heading with a small picture. Payment is made for each click in both types.
The plus is that only interested users come to your selling site, because there is no one for them to click on the ad. They are prepared to receive all subsequent information.
Recently, much attention has been paid to advertising on social networks such as Vkontakte and Facebook. There is a huge number of people here who regularly view the news feed of their friends and the pages to which they are subscribed.
The second no less popular and successful type of advertising is advertising in public transport. When traveling a distance of more than 1 stop, people somehow have to look around and digest the information received.
All such advertising should be based on a unique offer for which people will receive a gift or discount. Even the smallest offer will always decorate the main product. And if you are selling something expensive, this is just a must.
Other successful ad formats
We must not forget about small format outdoor advertising. Applying materials to cars, placing posters on curbs, etc. attracts the attention of a large number of people. When choosing a format, you need to build on your budget and the advertising capabilities of your city.
Advertising in print media has not outlived its usefulness either. Magazines and newspapers place large and small images with the necessary text on their pages. But if the price for urban publications is still acceptable, and every successful company can afford to invest in such a source, then in all-Russian newspapers it can be more than a million rubles, depending on the circulation.
